RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

One of the many factors in Google's search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.

If you have done some serious reading about your website optimization , you probably would have come across the reference to the phrase “ anchor text optimization ". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text ?
Anchor text is the visible hyperlinked text on the page . Let's take this example: "Please examine our SEO case studies for validation to evaluate our search engine optimization capabilities."