Effective search engine optimization is not about “tricking” the search engines into ranking your site favorably. Rather, SEO is a research process designed to deliver relevant information to the people seeking that information.

Measuring Success

Now, how do we assess the fruits of our labor when it comes to SEO? One of the primary ways to gauge performance is to treat the SEO process as an experiment with measurable beforeand after results. Always note the rank of the pages before optimizing the pages which is being optimized for the target terms in given search engines. If the rank of a given page is known before begining the SEO then use that rank as a baseline to compare against the post-SEO rankings
once the search engines have re-indexed those pages.

Therefore one can also measure your pre-optimization and post-optimization site statistics to see if there is a noticeable improvement. Other key indicators which can be track includes email inquiries, sales orders,incoming calls, newsletter subscriptions, membership applications or anything else that would be the logical result of increased public exposure.

A Final Statement

The better you are able to optimize your page content to suit the needs of your target visitors, the greater success you will have in not only attracting visitors to your site, but making sure that they are happy with what they find once they get there.

By Dashanan Sharma